:root {
  --bg: #F7F4EF;
  --surface: #FFFFFF;
  --ink: #1C1917;
  --ink-muted: #57534E;
  --fig: #5B2C6F;
  --fig-soft: #EDE4F5;
  --fig-hover: #4a2359;
  --leaf: #3F6F4E;
  --leaf-soft: #E4EFE7;
  --line: #E7E5E4;
  --radius: 12px;
  --font: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --font-body: "Segoe UI", system-ui, -apple-system, sans-serif;
  --max: 1080px;
  --pad: clamp(1.25rem, 4vw, 2rem);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

a,
button,
.btn,
.nav-toggle,
summary,
[role="button"],
input[type="submit"],
input[type="button"] {
  cursor: pointer;
}

html {
  scroll-behavior: smooth;
  color-scheme: light;
}

body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}

body.nav-open {
  overflow: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: var(--fig);
  text-decoration-thickness: 1px;
  text-underline-offset: 0.15em;
}

a:hover {
  color: var(--ink);
}

a:focus-visible,
button:focus-visible,
.btn:focus-visible,
.nav-toggle:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible,
summary:focus-visible {
  outline: 2px solid var(--fig);
  outline-offset: 3px;
}

.btn-primary:focus-visible {
  outline-color: var(--ink);
  box-shadow: 0 0 0 2px var(--surface);
}

h1, h2, h3, h4 {
  font-family: var(--font);
  font-weight: 600;
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin: 0 0 0.75rem;
}

h1 { font-size: clamp(2.25rem, 5vw, 3.25rem); }
h2 { font-size: clamp(1.75rem, 3.5vw, 2.25rem); }
h3 { font-size: 1.25rem; }
h4 { font-size: 1.05rem; }

p {
  margin: 0 0 1rem;
  color: var(--ink-muted);
}

p:last-child {
  margin-bottom: 0;
}

.lead {
  font-size: 1.2rem;
  line-height: 1.55;
  color: var(--ink-muted);
}

.container {
  width: min(100% - 2 * var(--pad), var(--max));
  margin-inline: auto;
}

.skip-link {
  position: absolute;
  left: var(--pad);
  top: -100px;
  z-index: 100;
  background: var(--fig);
  color: #fff;
  padding: 0.5rem 1rem;
  border-radius: var(--radius);
  text-decoration: none;
}

.skip-link:focus {
  top: 0.75rem;
}

/* ——— Nav ——— */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--surface);
  border-bottom: 1px solid var(--line);
}

.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4rem;
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 0;
  text-decoration: none;
  /* clear space ≈ half mark height */
  padding: 0.35rem 0.5rem 0.35rem 0;
  margin: -0.35rem 0 -0.35rem -0.25rem;
  flex-shrink: 0;
}

.wordmark:hover {
  opacity: 0.92;
}

.wordmark .logo-lockup {
  display: block;
  width: auto;
  height: 36px;
  flex-shrink: 0;
}

.wordmark .logo-lockup--stacked {
  display: none;
  height: 40px;
}

.wordmark--footer .logo-lockup {
  height: 32px;
}

.wordmark img,
.wordmark svg {
  flex-shrink: 0;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav-links a {
  color: var(--ink-muted);
  text-decoration: none;
  font-size: 0.95rem;
  font-weight: 500;
}

.nav-links a:hover,
.nav-links a[aria-current="page"] {
  color: var(--fig);
}

.nav-toggle {
  display: none;
  background: transparent;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.45rem 0.65rem;
  cursor: pointer;
  color: var(--ink);
  font-size: 0.875rem;
  font-weight: 600;
}

/* ——— Buttons ——— */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 0.75rem 1.35rem;
  border-radius: 999px;
  font-family: var(--font-body);
  font-size: 0.95rem;
  font-weight: 600;
  text-decoration: none;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}

.btn-primary {
  background: var(--fig);
  color: #F7F4EF; /* cream on fig — required contrast */
}

/* Beat .nav-links a / a:hover specificity so CTA never inherits muted ink */
a.btn-primary,
a.btn-primary:visited,
.nav-links a.btn-primary,
.nav-links a.btn-primary:visited,
.nav-links .btn-primary {
  color: #F7F4EF;
  text-decoration: none;
}

a.btn-primary:hover,
.nav-links a.btn-primary:hover,
.btn-primary:hover {
  background: var(--fig-hover);
  color: #F7F4EF;
}

.btn-secondary {
  background: var(--surface);
  color: var(--fig);
  border-color: var(--fig);
}

.btn-secondary:hover {
  background: var(--fig-soft);
  color: var(--fig);
}

.btn-ghost {
  background: transparent;
  color: var(--ink-muted);
  border-color: var(--line);
}

.btn-ghost:hover {
  color: var(--ink);
  border-color: var(--ink-muted);
}

.btn-lg {
  padding: 0.9rem 1.6rem;
  font-size: 1rem;
}

/* ——— Sections ——— */
.section {
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
}

.section-tight {
  padding: clamp(2.5rem, 5vw, 3.5rem) 0;
}

.section-head {
  max-width: 36rem;
  margin-bottom: 2.5rem;
}

.section-head.centered {
  margin-inline: auto;
  text-align: center;
}

.eyebrow {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--leaf);
  margin-bottom: 0.75rem;
}

/* ——— Hero ——— */
.hero {
  padding: clamp(3.5rem, 10vw, 6rem) 0 clamp(3rem, 6vw, 4.5rem);
}

.hero-inner {
  max-width: 42rem;
}

.hero h1 {
  margin-bottom: 1.25rem;
}

.hero .lead {
  margin-bottom: 2rem;
  max-width: 36rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
}

/* ——— Proof strip (one wide line, not 3 equal cards) ——— */
.proof {
  background: var(--surface);
  border-block: 1px solid var(--line);
  padding: 1.5rem 0;
}

.proof-strip {
  max-width: 48rem;
}

.proof-lead {
  margin: 0;
  font-size: 1.05rem;
  color: var(--ink-muted);
}

.proof-lead strong {
  color: var(--ink);
  font-family: var(--font);
  font-weight: 600;
}

/* ——— Who for / who not ——— */
.fit-split {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 2rem;
  align-items: start;
}

.fit-for {
  max-width: 36rem;
}

.fit-not {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

.fit-not h3 {
  margin-bottom: 0.75rem;
}

.plain-list {
  margin: 1rem 0 0;
  padding: 0;
  list-style: none;
}

.plain-list li {
  position: relative;
  padding: 0.45rem 0 0.45rem 1.25rem;
  color: var(--ink-muted);
  border-bottom: 1px solid var(--line);
}

.plain-list li:last-child {
  border-bottom: none;
}

.plain-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.95rem;
  width: 0.45rem;
  height: 0.45rem;
  border-radius: 50%;
  background: var(--leaf);
}

.plain-list.numbered {
  counter-reset: plain;
  list-style: none;
}

.plain-list.numbered li {
  padding-left: 1.75rem;
}

.plain-list.numbered li::before {
  display: none;
}

.plain-list.numbered li {
  counter-increment: plain;
}

.plain-list.numbered li::after {
  content: counter(plain);
  position: absolute;
  left: 0;
  top: 0.45rem;
  font-family: var(--font);
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--leaf);
}

.plain-list strong {
  color: var(--ink);
}

/* ——— Sample week ——— */
.sample-week {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) + 4px);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  max-width: 42rem;
}

.sample-meta {
  margin-bottom: 1.5rem;
  padding-bottom: 1.25rem;
  border-bottom: 1px solid var(--line);
}

.sample-badge {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--fig);
  background: var(--fig-soft);
  padding: 0.3rem 0.65rem;
  border-radius: 999px;
  margin-bottom: 0.65rem;
}

.sample-context {
  margin: 0;
  font-size: 0.95rem;
}

.sample-block {
  margin-bottom: 1.75rem;
}

.sample-block:last-child {
  margin-bottom: 0;
}

.sample-block h3 {
  margin-bottom: 0.65rem;
}

.topic-lines {
  margin: 0;
  padding-left: 1.25rem;
  color: var(--ink-muted);
}

.topic-lines li {
  margin-bottom: 0.5rem;
}

.outline-note {
  font-size: 0.9rem;
  margin-bottom: 1rem;
}

.sample-outline h4 {
  margin-top: 1.1rem;
  margin-bottom: 0.4rem;
}

.sample-outline ul {
  margin: 0 0 0.25rem;
  padding-left: 1.25rem;
  color: var(--ink-muted);
}

.sample-outline li {
  margin-bottom: 0.35rem;
}

/* ——— How it works uneven ——— */
.how-uneven {
  display: grid;
  grid-template-columns: 1.6fr 1fr;
  gap: 2rem;
  align-items: start;
}

.how-copy {
  max-width: 36rem;
}

.how-aside {
  background: var(--leaf-soft);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

.aside-label {
  font-family: var(--font);
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 0.5rem;
}

/* ——— Pricing panel ——— */
.pricing-panel {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) + 4px);
  padding: clamp(1.75rem, 4vw, 2.5rem);
  max-width: 36rem;
}

.pricing-panel .btn {
  margin-top: 0.5rem;
}

/* ——— FAQ ——— */
.faq-list {
  max-width: 40rem;
  display: grid;
  gap: 0.65rem;
}

.faq-item {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.15rem 0;
}

.faq-item summary {
  font-family: var(--font);
  font-weight: 600;
  font-size: 1.05rem;
  color: var(--ink);
  padding: 1rem 1.25rem;
  list-style: none;
}

.faq-item summary::-webkit-details-marker {
  display: none;
}

.faq-item summary::after {
  content: "+";
  float: right;
  color: var(--fig);
  font-weight: 600;
}

.faq-item[open] summary::after {
  content: "–";
}

.faq-item p {
  padding: 0 1.25rem 1.15rem;
  margin: 0;
}

/* ——— Cards / grids (kept for rare non-marketing use) ——— */
.card-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.25rem;
}

.card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

.card h3 {
  margin-bottom: 0.5rem;
}

.card .icon-dot {
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-family: var(--font);
  font-weight: 600;
  font-size: 0.95rem;
  margin-bottom: 1rem;
  background: var(--fig-soft);
  color: var(--fig);
}

.card .icon-dot.leaf {
  background: var(--leaf-soft);
  color: var(--leaf);
}

/* ——— Weekly rhythm surface band ——— */
.rhythm {
  background: var(--surface);
  border-block: 1px solid var(--line);
}

.rhythm-flow {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 1.5rem;
  align-items: center;
}

.rhythm-box {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.75rem 1.5rem;
}

.rhythm-arrow {
  font-size: 1.5rem;
  color: var(--leaf);
  font-weight: 600;
}

/* ——— Deliverables (uneven: wide list + short note) ——— */
.deliverables {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 2rem;
  align-items: start;
}

.deliverables-list {
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

.deliverables-list h3 {
  margin-bottom: 0.75rem;
}

.deliverables-note {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

/* ——— Offer tease / CTA band ——— */
.tease {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 2rem;
  align-items: center;
  background: var(--fig-soft);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) + 4px);
  padding: clamp(1.75rem, 4vw, 2.5rem);
}

.cta-band {
  text-align: center;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) + 4px);
  padding: clamp(2.5rem, 5vw, 3.5rem) var(--pad);
}

.cta-band h2 {
  margin-bottom: 0.75rem;
}

.cta-band .lead {
  max-width: 32rem;
  margin: 0 auto 1.75rem;
}

/* ——— Page hero (inner) ——— */
.page-hero {
  padding: clamp(2.75rem, 6vw, 4rem) 0 2rem;
}

.page-hero .lead {
  max-width: 36rem;
}

/* ——— Steps ——— */
.steps-layout {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 2.5rem;
  align-items: start;
}

@media (max-width: 800px) {
  .steps-layout {
    grid-template-columns: 1fr;
  }
}

.steps {
  display: flex;
  flex-direction: column;
  gap: 0;
  border-left: 2px solid var(--line);
  padding-left: 0;
}

.step {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem 1.25rem;
  align-items: start;
  background: transparent;
  border: none;
  border-radius: 0;
  padding: 0 0 2rem 1.25rem;
  position: relative;
}

.step:last-child {
  padding-bottom: 0;
}

.step:first-child h2 {
  font-size: clamp(1.35rem, 2.5vw, 1.65rem);
}

.step:nth-child(2) {
  opacity: 1;
}

.step-num {
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 50%;
  background: var(--leaf-soft);
  color: var(--leaf);
  display: grid;
  place-items: center;
  font-family: var(--font);
  font-weight: 600;
  flex-shrink: 0;
  margin-left: -2.4rem;
  border: 2px solid var(--bg);
}

.steps-aside {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.6rem;
}

.steps-aside .aside-label {
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--leaf);
  font-weight: 600;
  margin: 0 0 0.5rem;
}

/* ——— Offer page ——— */
.offer-panel {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: calc(var(--radius) + 4px);
  padding: clamp(1.75rem, 4vw, 2.5rem);
  max-width: 40rem;
}

.offer-panel ul {
  margin: 1.25rem 0 1.75rem;
  padding: 0;
  list-style: none;
}

.offer-panel li {
  position: relative;
  padding: 0.55rem 0 0.55rem 1.6rem;
  color: var(--ink-muted);
  border-bottom: 1px solid var(--line);
}

.offer-panel li:last-child {
  border-bottom: none;
}

.offer-panel li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1rem;
  width: 0.55rem;
  height: 0.55rem;
  border-radius: 50%;
  background: var(--leaf);
}

.price-note {
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin-top: 1rem;
}

/* Fit / not-fit on offer: list + aside, not twin 3-card grids */
.offer-fit {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 2rem;
  align-items: start;
}

.offer-fit-main,
.offer-fit-side {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.4rem;
}

.offer-fit-side {
  background: var(--bg);
}

/* ——— Contact ——— */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 2rem;
  align-items: start;
}

.contact-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.75rem;
}

.form-shell label {
  display: block;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 0.35rem;
}

.form-shell .field {
  margin-bottom: 1.1rem;
}

.form-shell input,
.form-shell textarea {
  width: 100%;
  padding: 0.7rem 0.85rem;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  font: inherit;
  color: var(--ink);
  background: var(--bg);
}

.form-shell textarea {
  min-height: 8rem;
  resize: vertical;
}

.form-shell .form-note {
  font-size: 0.85rem;
  color: var(--ink-muted);
  margin-top: 0.75rem;
}

/* ——— Legal ——— */
.prose {
  max-width: 40rem;
}

.prose h2 {
  margin-top: 2rem;
  font-size: 1.35rem;
}

.prose ul {
  color: var(--ink-muted);
  padding-left: 1.25rem;
}

.prose li {
  margin-bottom: 0.4rem;
}

.meta {
  font-size: 0.9rem;
  color: var(--ink-muted);
}

/* ——— Footer ——— */
.site-footer {
  border-top: 1px solid var(--line);
  background: var(--surface);
  padding: 2.5rem 0 2rem;
  margin-top: 2rem;
}

.footer-inner {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 1.5rem;
  align-items: flex-start;
}

.footer-brand p {
  margin-top: 0.5rem;
  font-size: 0.9rem;
  max-width: 18rem;
}

.footer-contact {
  margin-top: 0.75rem !important;
  font-size: 0.9rem;
}

.footer-contact a {
  text-decoration: none;
  font-weight: 500;
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.footer-nav a {
  color: var(--ink-muted);
  text-decoration: none;
  font-size: 0.9rem;
}

.footer-nav a:hover {
  color: var(--fig);
}

.footer-bottom {
  margin-top: 2rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  font-size: 0.85rem;
  color: var(--ink-muted);
}

/* ——— Utilities ——— */
.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.mt-0 { margin-top: 0; }
.mb-0 { margin-bottom: 0; }

/* ——— Responsive ——— */
@media (max-width: 800px) {
  .nav-toggle {
    display: inline-flex;
    align-items: center;
  }

  .wordmark .logo-lockup--horizontal {
    display: none;
  }

  .wordmark .logo-lockup--stacked {
    display: block;
  }

  .wordmark--footer .logo-lockup--horizontal {
    display: block;
  }

  .wordmark--footer .logo-lockup--stacked {
    display: none;
  }

  .nav-links {
    position: fixed;
    inset: 4rem 0 auto 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--surface);
    border-bottom: 1px solid var(--line);
    padding: 0.75rem var(--pad) 1.25rem;
    display: none;
  }

  .nav-links.is-open {
    display: flex;
  }

  .nav-links li {
    border-bottom: 1px solid var(--line);
  }

  .nav-links a {
    display: block;
    padding: 0.9rem 0;
  }

  .nav-links .nav-cta {
    border-bottom: none;
    padding-top: 0.75rem;
  }

  .nav-links .nav-cta .btn {
    width: 100%;
  }

  .fit-split,
  .how-uneven,
  .deliverables,
  .offer-fit,
  .tease,
  .contact-grid {
    grid-template-columns: 1fr;
  }

  .rhythm-flow {
    grid-template-columns: 1fr;
    text-align: center;
  }

  .rhythm-arrow {
    transform: rotate(90deg);
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}