For established coaches
Each week you get competitor notes, ranked topics, and outlines you can finish.
Research and structure for coaches with paid offers. You write in your voice. We keep the blank page from being the first problem.
The call is about 15 minutes. After a fit call, if it looks like a match, you can get a free sample — one competitor snapshot or two outlines. Not the full week.
What lands each week: a research brief, a competitor snapshot, content outlines, and prioritization — async into Notion or Drive.
Who it’s for
Coaches with paid offers and real revenue.
Not a starter kit. Not a content course. A weekly research loop for people who already teach, sell, and publish.
- You have clients who pay for an offer that works.
- You publish, but some weeks stall on “what to say.”
- You want a short list and a usable outline — not another dump of ideas.
Sample week
A short look at a Growth week.
Excerpt only — anonymized from a locked sample week for a fictional course-and-cohort coach. Not the full paid delivery.
One research theme
Their audience is past mindset tips. They need a way to run content and delivery without being the bottleneck — especially once revenue is real and ops get messy.
Public conversations that week clustered around systems over originality, offer stacks that confuse buyers, and cohort ops that beat content libraries.
Competitor snapshot (excerpt)
- LinkedIn hooks that lean on urgency and scarcity language
- Offer pages that bury pricing behind a long story
- Content that teaches frameworks without ops steps
- Posts that sell the next cohort before clarifying who it’s for
Pattern notes only — anonymized, fictional sample. No results claims.
Outline titles from that week
- Your content calendar isn’t broken. Your decision system is.
- 5 ops leaks that keep busy coaches stuck in chaos
A full Growth week also includes a research brief, a competitor snapshot, more outlines, and a publish-order prioritization — delivered async (Notion or Drive). We don’t paste that full package on the site.
How it works
Align once. Then a weekly delivery you can plan around.
We document your offer, audience, and what “good” looks like for your content. After that, each week brings intel, topics, and outlines. You finish in your voice.
- Align — positioning, themes, and proof points, once.
- Receive — research brief, competitor snapshot, outlines, and prioritization.
- Publish — your stories, your examples. We keep the pipeline full.
Async by default
Deliveries land on a schedule you can plan around. Questions stay async. Loom only when a walkthrough helps — not standing Zoom theater.
Pricing
Fit first. Price on a short call.
Growth is the default package we discuss. We don’t publish dollar amounts on this site. On a short call we confirm fit and cadence, then share pricing for that scope.
No timers. No fake urgency. If it’s not a match, we’ll say so.
The call is about 15 minutes. After a fit call, if it looks like a match, you can get a free sample — one competitor snapshot or two outlines. Not the full week.
Book a short callFAQ
Straight answers.
Who is this for?
Established coaches and course creators with paid offers and a regular content habit — not beginners still finding a first offer.
What’s in a week?
A research brief, a competitor snapshot, content outlines, and prioritization. Delivered async into Notion or Drive. Growth is the default package we talk about on the fit call.
What don’t you do?
We don’t write full polished posts, post for you, run weekly strategy calls, or take custom one-offs outside the system. Research and outlines — you finish in your voice.
How do we start?
Short fit call. If it looks like a match, you get a free sample (one competitor snapshot or two outlines — not the full week). If that lands, we talk Growth.
How does delivery work?
Async-first. Packages land on a rhythm you can plan around. Loom only when something actually needs a walkthrough — not a standing Zoom habit.
How does pricing work?
We confirm fit on a short call, then share pricing for that scope. No dollar amounts on this site. No scarcity timers. Month-to-month details live in the agreement if we move forward.
The offer
Weekly research and outlines for coaches who already sell.
Competitor notes. Topics ranked for your offer. Outlines you can finish. Built for operators with paid programs — not beginners.
Never start from a blank page.
Tell us what you sell. We’ll say if figfroot is a fit.
Figfroot is run for established coaches who already sell — research and outlines; you keep the voice.
The call is about 15 minutes.